What we know.
Four areas decide how a company is found and understood. The disciplines here are grouped by the one they work on.
Services are what you buy. Expertise is what we know. Every discipline here runs through the same engagements.
Search
Can the right people find the company?
Audience and demand research
Do you know what your market is asking for, or what your team believes it is asking for?
Reading what a market already asks for, before deciding what to sell it.
Information architecture
Can someone tell what your company does from the shape of your site, before reading a word of it?
Organising a site so a reader and a machine can both tell what is where.
Content architecture
Does your content add up to authority on a subject, or to a list of posts?
Deciding what to cover, so that the coverage adds up to something.
International and multilingual SEO
Can a search engine in Madrid, Tokyo or São Paulo tell which version of your site it should show?
Being found correctly in every market you sell to, not only the one you wrote the site in.
Video SEO and GEO
Your video may be the best thing you have made. Can anything that ranks it actually watch it?
Making video findable by systems that cannot watch it.
Measurement and attribution
If the work succeeded, how would you know, and how long would it take you to find out?
Knowing whether the gap actually closed.
Brand
Does the wider web associate the company with the right ideas?
Positioning and naming
Does the name you chose mean what you think it means to everybody else?
Deciding what you are called, and knowing what that name already means.
Corroboration and third-party sources
If your website disappeared tonight, what could the market still learn about you tomorrow?
What other people say about you, which is most of what a machine reads.
Evidence
Is there enough reliable evidence to understand the company correctly?
Entity and brand SERP
When a machine looks up your name, is it certain which company it found?
Making machines certain which company you are before they say anything about you.
Proof and evidence
Where does a buyer go to verify that you can do what you say you can do?
Getting what is already true about a company into a form somebody else can check.
Representation
What do search engines and AI systems conclude from all of it?
Generative and Answer Engine Optimisation
When an AI system answers a question in your category, does it use you?
Being found, described accurately and cited by the systems that now answer on your behalf.
AI visibility
What do AI systems say about you when nobody from your company is in the room?
Knowing what AI systems say about you, which sources they use, and whether it is getting better.
What isn't working the way it should?
Tell us what you are trying to improve. We will tell you where we would start.