Selected work.
Each engagement below follows the same structure: what changed, where the company was misrepresented, what we investigated, what we changed, and what improved.
Search and AI strategy for a category leader
The wine-by-the-glass system that let a bottle be poured without pulling the cork.
Coravin works in a category it effectively created. Category leadership brings a particular kind of exposure: established visibility is valuable, and changes near it carry more risk than they would elsewhere.
Read the case studySetting priorities for organic growth across search and AI
A video marketing platform for companies that run video as a channel rather than a campaign.
TwentyThree sells into a category where buyers research heavily before they speak to sales, so much of the buying process happens in search and, increasingly, in AI answers.
Read the case studySite architecture and search strategy for a growing agency
A design agency working on brand and product for companies in transition.
A growing agency adds services and new work faster than most site structures are designed to absorb. Decisions about where things belong then get made page by page, unless somebody makes them deliberately.
Read the case study
What isn't working the way it should?
Tell us what you are trying to improve. We will tell you where we would start.