Investigate

SEO and GEO Audit

Find out why you are not being found, and where growth is available.

For companies whose starting problem is search performance: flat or falling organic traffic, weak rankings, or competitors taking demand that should be yours.

Covers technical SEO, site architecture, keyword demand, content, international SEO and competitive search, plus how AI search, including AI Overviews, GEO and AEO, is changing discovery in your category.

From: From €1,500 per engagement
Duration: 3–5 weeks

The problem

Organic traffic is flat or falling, competitors are moving, and nobody inside the company can say precisely why, or which of the hundred things you could fix actually matter.

A good audit gives clear priorities, not a longer to-do list.Read our approach

What we do

Establish why you are not ranking where you should, and which technical issues genuinely cost you.
Map the demand you are missing: what your market searches for that nothing on your site answers.
Examine how the website is structured, and whether that structure matches how people look for what you sell.
Find where competitors are winning, and what is earning them the position.
Decide which content deserves investment and which should stop.
Show how AI search is already changing discovery in your category.

When search is not the whole problem

Rankings depend on how the wider web understands a company. Where it is relevant, the audit includes Digital Reality checks: whether search engines and AI systems describe you accurately, and whether the evidence about you agrees with itself.

When the problem turns out to be how you are described rather than whether you are found, the audit says so and checks it.

See the full framework

What you leave with

The technical and structural issues that matter, ranked by what they cost you.
The demand you are missing, and what it would take to capture it.
Where competitors are winning, and what is driving the advantage.
How AI search currently presents your category, and you within it.
A 90-day prioritised roadmap your team can run, whether PageRadar stays involved or not.

Why now

Search has become broader. The fundamentals still decide most of the outcome, but the results page now includes AI answers assembled from sources you may never have looked at. An audit that only checks the website misses where the ground is moving.

Systems reviewed

Google Search, including AI Overviews
ChatGPT and OpenAI search
Google Gemini
Perplexity
Microsoft Copilot and Bing
The third-party sources these systems cite about you

Competitive comparison

We run the same questions your buyers ask against you and the competitors you actually lose to, then compare who is surfaced, how each company is described, and which sources the systems trust to describe them.

After the findings

Findings are delivered in a working session. We walk through what we found, agree what matters first, and leave your team with a sequence they can start on. Most companies then move into an SEO and GEO Strategy Sprint; some take the findings in-house and execute them, which is a good outcome.

Who it is for

Companies with a strong market position and weak organic performance.
Teams facing a migration, a rebrand or an international expansion.
Leaders who need an outside read before committing budget.

Common questions

How long does an audit take?

Three to five weeks, depending on the size of the site and how many markets are in scope.

Do you need access to our analytics?

It helps. Search Console and analytics access make the findings sharper, but the assessment can be done without them.

Is this an SEO audit or an AI visibility audit?

An SEO audit, done for the search environment that exists now. That includes AI Overviews and the answer engines, because they sit on the same results page. If the core problem turns out to be how you are described, a Digital Reality Audit goes deeper on it.

What happens after the audit?

Most companies move into an SEO and GEO Strategy Sprint to turn findings into decisions. Some take the findings in-house, which is a good outcome.

What isn't working the way it should?

Tell us what you are trying to improve. We will tell you where we would start.

Discuss an SEO and GEO Audit

Not sure where to start? Start with an SEO and GEO Audit.