Insights
Field notes
Short pieces, written from real engagements.
The Video GEO & SEO playbook
Video is the most expensive content most companies make and the least visible thing on their own website. Here is the talk about closing that gap, and the checklist behind it.
Why website changes become organisational bottlenecks
A change that should take a week takes a quarter. The delay is rarely technical.
AI search exposes weak positioning
A search engine can rank a page it does not understand. An answer engine has to say what you are.
What isn't working the way it should?
Tell us what you are trying to improve. We will tell you where we would start.