Site architecture and search strategy for a growing agency

A growing agency adds services and new work faster than most site structures are designed to absorb. Decisions about where things belong then get made page by page, unless somebody makes them deliberately.

Structural decisions are expensive to reverse. A structure that grows by accident ends up describing a company's history rather than what it now sells, and correcting it later means a migration.

We looked at how the market searches for what an agency of this kind sells, where topical authority could realistically be built, and which structural decisions would be expensive to reverse later.

We provided site architecture recommendations, a view on where topical authority could be built, and search strategy for the services being added.

Architecture recommendations and search strategy, with the reasoning recorded.